BEYOND RESUME

When a resume and an elevator pitch are not enough

I design digital and service experiences for companies. A good service design results in high customer satisfaction, which translates into referrals and high customer lifetime value.

A well-designed customer journey results in a highly satisfied sales team and high lead conversion rates.

I launched and developed a Voice of the Customer Program for a branchless bank. I wired customer insights into marketing, operational, and digital marketing initiatives to improve experiences for customers and Call Center agents alike.

 

I aligned Marketing and Sales for a private equity fund and trained a sales team on how to use HubSpot to be effective at closing leads and achieving fundraising goals.

 

I am a student of IDEO University and HubSpot Academy.

 

To learn more about my adventures in the CX and Digital Marketing fields, read my blog.  

 

INDEPENDENT RESEARCH  

DO MILLENNILAS REPRESENT THE FUTURE OR THE DEMISE OF AMERICAN CONSUMERISM? GEN Y OUTLOOK ON THE FUTURE OF THE MIDDLE CLASS AND CONSUMPTION.

SEPTEMBER 2013 - MAY 2014

I picked the topic of Millennials and consumption for my senior thesis because the subject is close to me personally: as a member of Gen Y, I wonder if my generation will re-define consumption in the US. Brands are chasing the illusive Millennial customer, recognizing that the generation's power lies in its numbers and its earning power. But do Millennials really view consumption just like generations before them? How are they different, and what motivates them? I set out to find out.

MAKING A POLITICAL DOCUMENTARY, THE RUSSIAN SOUL, TOOK ME TO MOSCOW IN JANUARY 2012

I REALIZED THAT, IN A DEMOCRACY, JOURNALISM IS INDEED THE FOURTH BRANCH OF POWER

Cold - emailing Russian academics and public figures with interview requests opened up the doors into the cold world of Russian politics. I heard and documented stories of car bombs, threats, lawsuits, and law enforcement raids designed to put pressure on those who wanted to run for elected offices without Kremln's consent. 

Political situation in Russia only tightened since the documentary's release in 2012, but the hope that Democracy would prevail lives on.

LET'S CONNECT
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Aligning Sales and Marketing by using HubSpot lessons and lead scoring.

July 4, 2019

Seven lessons I learned switching to HubSpot.

November 11, 2018

Launching Siena Penthouse With Equity Residences

April 10, 2018

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